The process of creating my own photoblog was quite exciting and emotional. Of course, there were some technical tasks that weren’t the most insightful or exciting, even for a software development specialist like me. But thinking of the final result (NOT a product!) kept me interested and affirmed my desire to share my thoughts. My hobby of the last three years goes beyond a standard app or page used only to feed an algorithm or, in the worst cases, to train an A.I. model whose boundaries we don’t yet understand.

I found in analog photography a relief valve for all of this. I used to love how we “improved” and changed the way we interact through technology, but at some point, we lost our course. We need to recover an authenticity that goes beyond the standard way of publishing our ideas, images, and feelings in the grid of an overblown social platform—one that only wants our attention to sell us products (sure, some things are helpful) and not to share our respectful, valuable opinions about the world around us.

The first idea

Fig 03. The first instant photo of this journey; the Polaroid Go as the entry point.

Unfiltered, Unoptimized, and Unbothered.

I’m not here to share how forcibly insightful (LinkedIn), stylishly hollow (Instagram) (well… my hobby started there), superficially fun (TikTok), or perpetually outraged (X/Twitter) my life is; I’m just here to share ideas and the quirky analog photos that come with them for free! No tracking pixels, no over-engineered content generators, and no deep analytics to show commercial teams the “demographic impact on the consumer…” bla bla bla… (I simply can’t stand those people!).

But not all is lost!

Several initiatives as local bookshops, papercraft artisans, analog photographers, the independent web (this blog wants to be part of it!), and many others are looking back to the origins of the web. These are principles that existed long before the digital age: a free exchange of ideas and emotions (excluding the ‘flat earth’ or ‘crystal healing’ varieties, PLEASE!) that illustrates our true potential. These projects create a space for us to grow as a society; it may sound idealistic, but it helps us evolve as mankind.

  • ‘Everything starts with an idea.’
    • (From my first IG post; the spark for this project.)